Introduction

Home Hills Properties L.L.C (“Home Hills”, “we”, “us” or “our”) is a Dubai-based real estate brokerage specializing in off-plan property investment. We respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, share and protect your personal data when you visit our website, contact us, or use our advisory and brokerage services. It is designed to align with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).

By using our website or sharing your information with us, you acknowledge that you have read this policy.

Information We Collect

We may collect the following categories of personal data:

• Contact details: your name, email address, phone number and WhatsApp number.
• Enquiry details: your messages, property preferences, budget, investment goals and anything else you choose to share.
• Transaction and identity documents: when you proceed with a reservation or purchase, we may need copies of documents such as your passport, Emirates ID or residence visa, and proof of funds, as required by developers and by law.
• Technical data: IP address, browser type, device information, pages visited, time spent and referring website, collected through cookies and similar technologies.
• Communications: records of our calls, emails and messages with you, including WhatsApp conversations.

We collect this information directly from you, automatically when you use our website, and from third parties such as developers and communication or social media platforms when you interact with us there.

How We Use Your Information

We use your personal data to:

• Respond to your enquiries and requests.
• Provide our services, including identifying suitable off-plan projects, arranging presentations and viewings, and supporting your reservation and purchase with developers.
• Verify your identity and carry out checks required by developers, regulators and applicable law.
• Send you market updates, new launch information and offers, where you have agreed to receive them.
• Maintain, secure and improve our website and services.
• Protect our rights, prevent fraud and comply with our legal obligations.

Basis for processing. We process your personal data with your consent, or where the law permits it, for example when processing is necessary to perform a contract or to take steps at your request before entering one, to comply with our legal obligations, or to establish, exercise or defend legal claims. Where we rely on your consent, you may withdraw it at any time.

Sharing and International Transfers

We do not sell your personal data. We share it only where needed, and only with:

• Developers and project partners: to process your enquiry, reservation or purchase.
• Service providers: companies that support our business, such as website hosting, customer management, email and messaging, and analytics providers.
• Government and regulatory authorities: such as the Dubai Land Department, where required by law or to complete a transaction.
• Professional advisors: such as legal, accounting and compliance advisors.
• A successor business: if Home Hills is involved in a merger, acquisition or restructuring.

We require our service providers to handle your data securely and only for the purposes we specify.

International transfers. Some of our service providers and partners may process data outside the UAE. Where we transfer personal data abroad, we take steps to make sure it remains protected in line with applicable law.

Cookies and Similar Technologies

Our website uses cookies and similar technologies, which are small files stored on your device. They help the site work properly, remember your preferences, show us how visitors use it and, where enabled, measure the effectiveness of our marketing.

• Essential cookies: needed for the website to function.
• Analytics cookies: help us understand how visitors use the website.
• Marketing cookies: used, where enabled, to show relevant content and measure campaigns.

You can control or delete cookies through your browser settings. Disabling some cookies may affect how the website works.

Data Retention and Security

Retention. We keep your personal data only for as long as needed for the purposes in this policy, including to meet legal, regulatory, accounting and record-keeping requirements. When it is no longer needed, we delete or anonymize it.

Security. We use reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, misuse or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a breach affects your data, we will act promptly and notify you and the authorities where the law requires.

Your Rights and Marketing Choices

Subject to the conditions and exceptions in applicable law, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data.
• Request restriction of processing, or object to it.
• Receive your data in a portable format.
• Withdraw your consent at any time, without affecting earlier processing.

To exercise any of these rights, contact us using the details in section 11. We may need to verify your identity before acting on your request.

Marketing. You can opt out of marketing messages at any time by using the unsubscribe link in our emails, replying STOP to a message, or contacting us directly. We will still contact you about services you have requested.

Third-Party Links and Social Media

Our website links to third-party sites and social platforms, including Facebook, Instagram, X, LinkedIn, YouTube and Pinterest, and offers WhatsApp as a way to contact us. These services have their own privacy policies, and we are not responsible for their practices. Please review them before sharing personal data.

Children’s Privacy

Our website and services are not directed at children under 18, and we do not knowingly collect their personal data. If you believe a child has given us personal data, contact us and we will delete it.

Changes and Governing Law

We may update this policy from time to time. The latest version will always be on this page, with the date of the last update. Continued use of our website after changes means you accept the updated policy.

This policy is governed by the laws of the United Arab Emirates, as applied in the Emirate of Dubai.

Contact Us

If you have questions about this policy, or want to exercise your rights, please contact us: